The wheels set in a motion at last for reaching out poetry to the doors of its lover.Sheik Sadiq Ali innovated an unprecedented way to sell the Telugu poetry.He embarked a four wheeler with filled up collections of poetry which he received by various poets and publishers.There are no dearth of poets in the land of Telugus but selling of the poetry is not an easy job.So far,Sadiq Ali in receipt of 130 titles.
He usually starts with his "Topudu Bandi" or vehicle by 9 a.m. and came back by 5 p.m..,the vehicle with four wheels visits different areas in Hyderabad.The people who got interested flock around it and keep purchasing the books of their interest.